Color
#9940ed
#9940edrgb(153, 64, 237)hsl(271, 83%, 59%)oklch(0.579 0.244 302.8)Colors that go with #9940ed
Royal Blue, Olive Drab and Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Royal Blue #4169e1
analogousshippedRoyal Blue is #9940ed's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Olive Drab #6b8e23
complementaryOlive Drab sits directly opposite #9940ed on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Sea Green #2e8b57
split-complementshippedSea Green is a split-complement of #9940ed: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #9940ed: softer than #000 and cool enough to feel like part of the same palette.
Denim #1560bd
shippedDesigners have shipped Denim with #9940ed: 3 real palettes, including Linkedin's brand system and Hasbro's brand system, as the lead colour.
Taupe #483c32
shippedTaupe is paired with #9940ed in 3 real palettes, including Obsidian's brand system and Loom's brand system, as that palette's text colour.
Dark Cyan #008b8b
triadicshippedDark Cyan completes a triad with #9940ed — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Olive Green #808000
split-complementOlive Green is a split-complement of #9940ed: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Real palettes that use #9940ed
Tints & shades
Harmonies
Contrast
| #9940ed as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 4.87:1 | pass | pass | fail |
|
Aaon black | 4.31:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #9940ed as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#9940ed reads as cool, vivid, technical. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #9940ed and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/9940ed-b59cc4-c7cb62-2c1f2d-eae9f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md