Color

#99296a

#99296a
hex#99296a
rgbrgb(153, 41, 106)
hslhsl(325, 58%, 38%)
oklchoklch(0.476 0.161 349.3)
Closest name: Haunted Purple (#991177)Relative luminance 0.094

Colors that go with #99296a

Crimson, Denim and Taupe lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#299958

#902999 · #992932

#6a9929 · #296a99

Split-complementary

Open in tool →

#329929 · #299990

#999029 · #299958 · #293299

Contrast

#99296a as textRatioAAAA largeAAAFix
Aaon white
7.29:1passpasspassPasses AAA — no fix needed.
Aaon black
2.88:1failfailfail
  • AA: use #cb3a8e as the text (4.54:1)
  • AAA: use #db76b1 as the text (7.24:1)
  • AA: or shift the background to #cccccc (4.54:1)
  • AAA: or shift the background to #fcfcfc (7.11:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #99296a as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#99296a reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #99296a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #99296a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/99296a-c19faf-69cb62-2d1f21-f0e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md