Color

#99153a

#99153a
hex#99153a
rgbrgb(153, 21, 58)
hslhsl(343, 76%, 34%)
oklchoklch(0.445 0.164 12.5)
Closest name: Cranberry (#9e003a)Relative luminance 0.0761

Colors that go with #99153a

Denim, Teal and Crimson lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#159973

#99157c · #993115

#3a9915 · #153a99

Split-complementary

Open in tool →

#159931 · #157c99

#7c9915 · #159973 · #311599

Contrast

#99153a as textRatioAAAA largeAAAFix
Aaon white
8.32:1passpasspassPasses AAA — no fix needed.
Aaon black
2.52:1failfailfail
  • AA: use #e12359 as the text (4.59:1)
  • AAA: use #eb6b8f as the text (7.03:1)
  • AA: or shift the background to #bfbfbf (4.53:1)
  • AAA: or shift the background to #ededed (7.11:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #99153a as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#99153a reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #99153a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #99153a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/99153a-c49ca3-62cb7b-2d211f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md