Color

#99145b

#99145b
hex#99145b
rgbrgb(153, 20, 91)
hslhsl(328, 77%, 34%)
oklchoklch(0.454 0.174 355.1)
Closest name: Berry (#990f4b)Relative luminance 0.0803

Colors that go with #99145b

Crimson, Denim and Taupe lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#149952

#951499 · #991418

#5b9914 · #145b99

Split-complementary

Open in tool →

#189914 · #149995

#999514 · #149952 · #141899

Contrast

#99145b as textRatioAAAA largeAAAFix
Aaon white
8.06:1passpasspassPasses AAA — no fix needed.
Aaon black
2.61:1failfailfail
  • AA: use #dd1d83 as the text (4.58:1)
  • AAA: use #eb66ad as the text (7.04:1)
  • AA: or shift the background to #c2c2c2 (4.52:1)
  • AAA: or shift the background to #f0f0f0 (7.07:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #99145b as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#99145b reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #99145b
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #99145b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/99145b-c19fad-64cb62-2d1f21-f1e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md