Color

#990f52

#990f52
hex#990f52
rgbrgb(153, 15, 82)
hslhsl(331, 82%, 33%)
oklchoklch(0.449 0.173 359.4)
Closest name: Berry (#990f4b)Relative luminance 0.0772

Colors that go with #990f52

Crimson, Teal and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0f9956

#990f97 · #99110f

#52990f · #0f5299

Split-complementary

Open in tool →

#0f9911 · #0f9799

#97990f · #0f9956 · #110f99

Contrast

#990f52 as textRatioAAAA largeAAAFix
Aaon white
8.25:1passpasspassPasses AAA — no fix needed.
Aaon black
2.54:1failfailfail
  • AA: use #df1677 as the text (4.52:1)
  • AAA: use #f066a9 as the text (7.18:1)
  • AA: or shift the background to #c2c2c2 (4.63:1)
  • AAA: or shift the background to #ededed (7.05:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #990f52 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#990f52 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #990f52
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #990f52 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/990f52-c49cab-62cb66-2d1f20-f1e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md