Color

#990f2b

#990f2b
hex#990f2b
rgbrgb(153, 15, 43)
hslhsl(348, 82%, 33%)
oklchoklch(0.439 0.167 18.8)
Closest name: Cranberry (#9e003a)Relative luminance 0.0729

Colors that go with #990f2b

Teal, Crimson and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #990f2b

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0f997e

#990f70 · #99390f

#2b990f · #0f2b99

Split-complementary

Open in tool →

#0f9939 · #0f7099

#70990f · #0f997e · #390f99

Contrast

#990f2b as textRatioAAAA largeAAAFix
Aaon white
8.54:1passpasspassPasses AAA — no fix needed.
Aaon black
2.46:1failfailfail
  • AA: use #e81741 as the text (4.63:1)
  • AAA: use #f06a85 as the text (7.11:1)
  • AA: or shift the background to #bdbdbd (4.55:1)
  • AAA: or shift the background to #ebebeb (7.17:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #990f2b as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#990f2b reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #990f2b
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #990f2b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/990f2b-c49c9f-62cb83-2d231f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md