# #990f2b

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#990f2b`
- RGB: rgb(153, 15, 43)
- HSL: hsl(348, 82%, 33%)
- OKLCH: oklch(0.439 0.167 18.8)
- Relative luminance: 0.0729
- Nearest named color: Cranberry (#9e003a, Δ 2.571) — https://brandsweets.com/colors/cranberry
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/990f2b

## Tints & shades

- Tints (toward white): #ba1234, #d5153c, #e9254c, #ec4163, #ef617e, #f27d94, #f59eaf, #f8b9c6, #fbdae1, #fef6f7
- Shades (toward black): #8b0e27, #7d0c23, #6f0b1f, #610a1b, #580919, #4a0715, #3c0611, #2e050d, #200309, #130205

## Harmonies

- Complementary: #0f997e
- Analogous: #990f70, #99390f
- Triadic: #2b990f, #0f2b99
- Split-complementary: #0f9939, #0f7099
- Tetradic: #70990f, #0f997e, #390f99

## Colors that go with #990f2b

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #990f2b on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Saffron (https://brandsweets.com/palettes/warm#saffron). — https://brandsweets.com/colors/teal
- **Crimson** #dc143c [pool] — Crimson is paired with #990f2b in 6 real palettes, including State Farm's brand system and Wendy's's brand system, as the lead colour. Seen in: State Farm (https://brandsweets.com/colors/brands/statefarm-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com), Vodafone (https://brandsweets.com/colors/brands/vodafone-com), Nintendo (https://brandsweets.com/colors/brands/nintendo-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #990f2b: 5 real palettes, including State Farm's brand system and Campbell's's brand system, as the accent. Seen in: State Farm (https://brandsweets.com/colors/brands/statefarm-com), Campbell's (https://brandsweets.com/colors/brands/campbells-com), Nissan (https://brandsweets.com/colors/brands/nissanusa-com), AT&T (https://brandsweets.com/colors/brands/att-com). — https://brandsweets.com/colors/denim
- **Goldenrod** #daa520 [pool] — Goldenrod shows up next to #990f2b in 4 real palettes, including Candlelight and Fireside, as the supporting colour. Seen in: Candlelight (https://brandsweets.com/palettes/warm#candlelight), Fireside (https://brandsweets.com/palettes/dark#fireside), Noir Beauty (https://brandsweets.com/palettes/dark#noir-beauty), Harvest (https://brandsweets.com/palettes/warm#harvest). — https://brandsweets.com/colors/goldenrod
- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #990f2b — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Bose (https://brandsweets.com/colors/brands/bose-com), Chase (https://brandsweets.com/colors/brands/chase-com), Coinbase (https://brandsweets.com/colors/brands/coinbase). — https://brandsweets.com/colors/royalblue
- **Slate Gray** #708090 [pool] — 4 real palettes, including Typewriter and Newsprint put Slate Gray beside #990f2b, as the supporting colour. Seen in: Typewriter (https://brandsweets.com/palettes/editorial#typewriter), Newsprint (https://brandsweets.com/palettes/editorial#newsprint), Bookshop (https://brandsweets.com/palettes/editorial#bookshop), Noir Beauty (https://brandsweets.com/palettes/dark#noir-beauty). — https://brandsweets.com/colors/slategray
- **Sea Green** #2e8b57 [harmony, pool: split] — Sea Green is a split-complement of #990f2b: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Coinbase (https://brandsweets.com/colors/brands/coinbase). — https://brandsweets.com/colors/seagreen
- **Charcoal** #36454f [role] — Charcoal is the body-text near-black for #990f2b: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 8.54:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.46:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #e81741 (4.63:1); AA: background → #bdbdbd (4.55:1); AAA: text → #f06a85 (7.11:1); AAA: background → #ebebeb (7.17:1)

## Curated palettes containing it

- **Garnet** (jewel-tones, warm, dark, bold) — #9b1c31, #c2410c, #facc15, #1a0b0f, #fbeaea — Garnet, carnelian and citrine on a wine-black — the warm jewel set for spirits, theatre and jewellery itself. — tool: https://brandsweets.com/palettes/new/9b1c31-c2410c-facc15-1a0b0f-fbeaea — collection: https://brandsweets.com/palettes/jewel-tones

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/990f2b-c49c9f-62cb83-2d231f-f1e9ef?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#990f2b" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.