Color

#990f24

#990f24
hex#990f24
rgbrgb(153, 15, 36)
hslhsl(351, 82%, 33%)
oklchoklch(0.438 0.168 21.7)
Closest name: Bleeding Crimson (#9b1414)Relative luminance 0.0724

Colors that go with #990f24

Royal Blue, Teal and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #990f24

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0f9984

#990f69 · #993f0f

#24990f · #0f2499

Split-complementary

Open in tool →

#0f993f · #0f6999

#69990f · #0f9984 · #3f0f99

Contrast

#990f24 as textRatioAAAA largeAAAFix
Aaon white
8.58:1passpasspassPasses AAA — no fix needed.
Aaon black
2.45:1failfailfail
  • AA: use #e81736 as the text (4.61:1)
  • AAA: use #f06a7f as the text (7.07:1)
  • AA: or shift the background to #bdbdbd (4.57:1)
  • AAA: or shift the background to #e8e8e8 (7:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #990f24 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#990f24 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #990f24
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #990f24 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/990f24-c49c9e-62cb89-2d231f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md