Color
#990b4d
#990b4drgb(153, 11, 77)hsl(332, 87%, 32%)oklch(0.445 0.174 1.7)Colors that go with #990b4d
Teal, Crimson and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Teal #008080
complementaryshippedTeal sits directly opposite #990b4d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Crimson #dc143c
shippedCrimson is paired with #990b4d in 5 real palettes, including State Farm's brand system and Wendy's's brand system, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #990b4d: 7 real palettes, including State Farm's brand system and Chase's brand system, as the accent.
Taupe #483c32
shippedTaupe is paired with #990b4d in 12 real palettes, including Chipotle's brand system and Trader Joe's's brand system, as the supporting colour.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #990b4d: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Ochre #cc7722
shippedDesigners have shipped Ochre with #990b4d: 3 real palettes, including Newsprint and Saffron, as the accent.
Slate Gray #708090
shipped3 real palettes, including Typewriter and Newsprint put Slate Gray beside #990b4d, as the supporting colour.
Steel Blue #4682b4
triadicshippedSteel Blue completes a triad with #990b4d — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Real palettes that use #990b4d
Tints & shades
Harmonies
Contrast
| #990b4d as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 8.37:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 2.51:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #990b4d as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#990b4d reads as warm, vivid, playful. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #990b4d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/990b4d-c49caa-62cb67-2d1f20-f1e9f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md