Color
#98781b
#98781brgb(152, 120, 27)hsl(45, 70%, 35%)oklch(0.588 0.111 88.1)Colors that go with #98781b
Royal Blue, Champagne and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Royal Blue #4169e1
complementaryshippedRoyal Blue sits directly opposite #98781b on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Champagne #f7e7ce
shipped5 real palettes, including Bramble and Woodsmoke put Champagne beside #98781b, as that palette's text colour.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #98781b: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Dark Olive Green #556b2f
shippedDark Olive Green shows up next to #98781b in 4 real palettes, including Cider and Clay & Linen, as the accent.
Denim #1560bd
shippedDesigners have shipped Denim with #98781b: 7 real palettes, including Dyson's brand system and Dusk, as the accent.
Dodger Blue #1e90ff
shippedDesigners have shipped Dodger Blue with #98781b: 4 real palettes, including Notion's brand system and Opensea's brand system, as the accent.
Hunter Green #355e3b
shippedHunter Green is paired with #98781b in 4 real palettes, including Rolex's brand system and Bookshop, as the lead colour.
Peru #cd853f
shipped4 real palettes, including Woodsmoke and Coffee Bar put Peru beside #98781b, as the lead colour.
Real palettes that use #98781b
Tints & shades
Harmonies
Contrast
| #98781b as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 4.17:1 | fail | pass | fail | |
Aaon black | 5.04:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #98781b as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#98781b reads as warm, vivid, playful. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #98781b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/98781b-c4be9c-62afcb-2b2d1f-f1ebe9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md