Color

#9874b4

#9874b4
hex#9874b4
rgbrgb(152, 116, 180)
hslhsl(274, 30%, 58%)
oklchoklch(0.618 0.102 309.4)
Closest name: Crown Jewels (#946dad)Relative luminance 0.2246

Colors that go with #9874b4

Charcoal, Taupe and Olive Drab lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#90b474

#7874b4 · #b474b0

#b49874 · #74b498

Split-complementary

Open in tool →

#b0b474 · #74b478

#b47874 · #90b474 · #74b0b4

Contrast

#9874b4 as textRatioAAAA largeAAAFix
Aaon white
3.82:1failpassfail
  • AA: use #8c63ab as the text (4.68:1)
  • AAA: use #6d4988 as the text (7.1:1)
  • AA: or shift the background to #1a1a1a (4.55:1)
Aaon black
5.49:1passpassfail
  • AAA: use #a98bc1 as the text (7.15:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #9874b4 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #9874b4
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

›analyze #9874b4 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/9874b4-b79cc4-c2cb62-2d1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md