Resort
Open in tool →Terracotta, eucalyptus and sand — a sun-washed palette that feels like linen.
Color
#74b498
#74b498
hex
#74b498rgb
rgb(116, 180, 152)hsl
hsl(154, 30%, 58%)oklch
oklch(0.719 0.078 165)Closest name: Beau Monde (#7db39e)Relative luminance 0.3862
Colors that go with #74b498
Charcoal, Blue and Burlywood lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #74b498: softer than #000 and cool enough to feel like part of the same palette.
Blue #0000ff
shipped7 real palettes, including Unity's brand system and Canva's brand system put Blue beside #74b498, as the supporting colour.
Burlywood #deb887
shippedBurlywood is paired with #74b498 in 4 real palettes, including Polaroid and Chalkboard, as the accent.
Champagne #f7e7ce
shipped4 real palettes, including Forest Floor and Darkroom put Champagne beside #74b498, as that palette's text colour.
Copper #b87333
shippedDesigners have shipped Copper with #74b498: 6 real palettes, including Riverbed and Clean Beauty, as the accent.
Cornflower Blue #6495ed
shippedDesigners have shipped Cornflower Blue with #74b498: 4 real palettes, including Canva's brand system and Arctic, as the supporting colour.
Crimson #dc143c
shippedCrimson is paired with #74b498 in 4 real palettes, including DuckDuckGo's brand system and Diner, as the supporting colour.
Dark Salmon #e9967a
triadicshippedDark Salmon completes a triad with #74b498 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Real palettes that use #74b498
Tints & shades
Harmonies
Contrast
| #74b498 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 2.41:1 | fail | fail | fail | |
Aaon black | 8.72:1 | pass | pass | pass | Passes AAA — no fix needed. |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #74b498 as the background.
Brands using this color
Palettes built around it
mcpConnect your agent — build around #74b498
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #74b498 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/74b498-a2beb5-d459ca-1f2d2d-e9f1ea?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md