Color

#98735d

#98735d
hex#98735d
rgbrgb(152, 115, 93)
hslhsl(22, 24%, 48%)
oklchoklch(0.586 0.057 52)
Closest name: Amaretto (#ab6f60)Relative luminance 0.1973

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#5d8298

#985d65 · #98905d

#5d9873 · #735d98

Split-complementary

Open in tool →

#5d9890 · #5d6598

#65985d · #5d8298 · #905d98

Contrast

#98735d as textRatioAAAA largeAAAFix
Aaon white
4.25:1failpassfail
  • AA: use #916e59 as the text (4.59:1)
  • AAA: use #6c5142 as the text (7.26:1)
  • AA: or shift the background to #0f0f0f (4.51:1)
Aaon black
4.95:1passpassfail
  • AAA: use #b0907d as the text (7.13:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #98735d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#98735d reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #98735d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #98735d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/98735d-c4af9c-62cbbf-2d2a1f-f1e9ea?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md