Color

#986e5d

#986e5d
hex#986e5d
rgbrgb(152, 110, 93)
hslhsl(17, 24%, 48%)
oklchoklch(0.576 0.06 43)
Closest name: Argan Oil (#9d6646)Relative luminance 0.1862

Colors that go with #986e5d

Charcoal, Blush Pink and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #986e5d

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#5d8798

#985d6a · #988b5d

#5d986e · #6e5d98

Split-complementary

Open in tool →

#5d988b · #5d6a98

#6a985d · #5d8798 · #8b5d98

Contrast

#986e5d as textRatioAAAA largeAAAFix
Aaon white
4.45:1failpassfail
  • AA: use #956b5b as the text (4.63:1)
  • AAA: use #6f5044 as the text (7.22:1)
  • AA: or shift the background to #080808 (4.5:1)
Aaon black
4.72:1passpassfail
  • AAA: use #b18e81 as the text (7.06:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #986e5d as the background.

Brands using this color

Fonts for this mood

#986e5d reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #986e5d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #986e5d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/986e5d-c4ac9c-62cbb6-2d291f-f1e9eb?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md