Color

#b7978a

#b7978a
hex#b7978a
rgbrgb(183, 151, 138)
hslhsl(17, 24%, 63%)
oklchoklch(0.702 0.043 43.3)
Closest name: Coca Mocha (#bd9d95)Relative luminance 0.3404

Colors that go with #b7978a

Charcoal, Cadet Blue and Burlywood lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #b7978a

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#8aaab7

#b78a94 · #b7ad8a

#8ab797 · #978ab7

Split-complementary

Open in tool →

#8ab7ad · #8a94b7

#94b78a · #8aaab7 · #ad8ab7

Contrast

#b7978a as textRatioAAAA largeAAAFix
Aaon white
2.69:1failfailfail
  • AA: use #956b5b as the text (4.63:1)
  • AAA: use #6f5044 as the text (7.22:1)
  • AA: or shift the background to #333333 (4.7:1)
  • AAA: or shift the background to #0f0f0f (7.13:1)
Aaon black
7.81:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #b7978a as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#b7978a reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #b7978a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #b7978a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/b7978a-c4ac9c-62cbb6-2d291f-f1e9eb?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md