Color

#98620b

#98620b
hex#98620b
rgbrgb(152, 98, 11)
hslhsl(37, 87%, 32%)
oklchoklch(0.542 0.113 70.8)
Closest name: Alligator (#886600)Relative luminance 0.1543

Colors that go with #98620b

Denim, Champagne and Hunter Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0b4199

#991b0b · #88990b

#0b9962 · #620b99

Split-complementary

Open in tool →

#0b8899 · #1b0b99

#0b991b · #0b4199 · #990b88

Contrast

#98620b as textRatioAAAA largeAAAFix
Aaon white
5.14:1passpassfail
  • AAA: use #774d08 as the text (7.37:1)
Aaon black
4.09:1failpassfail
  • AA: use #a2680b as the text (4.52:1)
  • AAA: use #d2870f as the text (7.21:1)
  • AA: or shift the background to #f0f0f0 (4.51:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #98620b as the background.

Brands using this color

Fonts for this mood

#98620b reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #98620b
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #98620b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/98620b-c4b99c-62bdcb-2c2d1f-f1eae9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md