Color

#985d7b

#985d7b
hex#985d7b
rgbrgb(152, 93, 123)
hslhsl(329, 24%, 48%)
oklchoklch(0.553 0.086 348.5)
Closest name: Bermuda Onion (#9d5a8f)Relative luminance 0.1593

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#5d9879

#975d98 · #985d5e

#7b985d · #5d7b98

Split-complementary

Open in tool →

#5e985d · #5d9897

#98975d · #5d9879 · #5d5e98

Contrast

#985d7b as textRatioAAAA largeAAAFix
Aaon white
5.02:1passpassfail
  • AAA: use #784a62 as the text (7.11:1)
Aaon black
4.19:1failpassfail
  • AA: use #a06483 as the text (4.65:1)
  • AAA: use #b78aa1 as the text (7.16:1)
  • AA: or shift the background to #f5f5f5 (4.6:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #985d7b as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#985d7b reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #985d7b
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #985d7b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/985d7b-c49cac-62cb62-2d1f21-f1e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md