Color

#984d43

#984d43
hex#984d43
rgbrgb(152, 77, 67)
hslhsl(7, 39%, 43%)
oklchoklch(0.51 0.102 29)
Closest name: Annatto (#8c5341)Relative luminance 0.1239

Colors that go with #984d43

Sea Green, Teal and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #984d43

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#438e98

#984364 · #987843

#43984d · #4d4398

Split-complementary

Open in tool →

#439878 · #436498

#649843 · #438e98 · #784398

Contrast

#984d43 as textRatioAAAA largeAAAFix
Aaon white
6.04:1passpassfail
  • AAA: use #87443b as the text (7.19:1)
Aaon black
3.48:1failpassfail
  • AA: use #b35d51 as the text (4.6:1)
  • AAA: use #c7887f as the text (7.26:1)
  • AA: or shift the background to #e0e0e0 (4.57:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #984d43 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#984d43 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #984d43
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #984d43 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/984d43-c4a59c-62cba4-2d271f-f1e9ec?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md