Color

#9840b0

#9840b0
hex#9840b0
rgbrgb(152, 64, 176)
hslhsl(287, 47%, 47%)
oklchoklch(0.536 0.184 318.4)
Closest name: Fuchsia Pheromone (#9f4cb7)Relative luminance 0.1348

Colors that go with #9840b0

Sea Green, Teal and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#58b040

#5f40b0 · #b04090

#b09840 · #40b098

Split-complementary

Open in tool →

#90b040 · #40b05f

#b05f40 · #58b040 · #4090b0

Contrast

#9840b0 as textRatioAAAA largeAAAFix
Aaon white
5.68:1passpassfail
  • AAA: use #84379a as the text (7.01:1)
Aaon black
3.7:1failpassfail
  • AA: use #a74fbf as the text (4.51:1)
  • AAA: use #bf80d1 as the text (7.22:1)
  • AA: or shift the background to #e6e6e6 (4.55:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #9840b0 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#9840b0 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #9840b0
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #9840b0 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/9840b0-bd9fc1-abcb62-2d1f2a-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md