Color

#98345c

#98345c
hex#98345c
rgbrgb(152, 52, 92)
hslhsl(336, 49%, 40%)
oklchoklch(0.481 0.139 359)
Closest name: Berry (#990f4b)Relative luminance 0.099

Colors that go with #98345c

Teal, Crimson and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#349870

#98348e · #983e34

#5c9834 · #345c98

Split-complementary

Open in tool →

#34983e · #348e98

#8e9834 · #349870 · #3e3498

Contrast

#98345c as textRatioAAAA largeAAAFix
Aaon white
7.05:1passpasspassPasses AAA — no fix needed.
Aaon black
2.98:1failfailfail
  • AA: use #c24c7b as the text (4.61:1)
  • AAA: use #d37ea0 as the text (7.26:1)
  • AA: or shift the background to #cfcfcf (4.52:1)
  • AAA: or shift the background to #ffffff (7.05:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #98345c as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#98345c reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #98345c
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #98345c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/98345c-c49ca7-62cb6e-2d201f-f1e9f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md