Color

#98345a

#98345a
hex#98345a
rgbrgb(152, 52, 90)
hslhsl(337, 49%, 40%)
oklchoklch(0.48 0.138 0.3)
Closest name: Berry (#990f4b)Relative luminance 0.0987

Colors that go with #98345a

Teal, Champagne and Crimson lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#349872

#98348c · #984034

#5a9834 · #345a98

Split-complementary

Open in tool →

#349840 · #348c98

#8c9834 · #349872 · #403498

Contrast

#98345a as textRatioAAAA largeAAAFix
Aaon white
7.06:1passpasspassPasses AAA — no fix needed.
Aaon black
2.97:1failfailfail
  • AA: use #c24c79 as the text (4.6:1)
  • AAA: use #d37e9e as the text (7.25:1)
  • AA: or shift the background to #cfcfcf (4.53:1)
  • AAA: or shift the background to #ffffff (7.06:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #98345a as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#98345a reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #98345a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #98345a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/98345a-c49ca7-62cb70-2d201f-f1e9f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md