Color

#98302f

#98302f
hex#98302f
rgbrgb(152, 48, 47)
hslhsl(1, 53%, 39%)
oklchoklch(0.465 0.139 24.8)
Closest name: brown (#a52a2a)Relative luminance 0.0899

Colors that go with #98302f

Royal Blue, Teal and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #98302f

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#2f9698

#982f62 · #98652f

#2f9830 · #302f98

Split-complementary

Open in tool →

#2f9865 · #2f6298

#62982f · #2f9698 · #652f98

Contrast

#98302f as textRatioAAAA largeAAAFix
Aaon white
7.5:1passpasspassPasses AAA — no fix needed.
Aaon black
2.8:1failfailfail
  • AA: use #c74a48 as the text (4.5:1)
  • AAA: use #d67c7a as the text (7.02:1)
  • AA: or shift the background to #c9c9c9 (4.53:1)
  • AAA: or shift the background to #f7f7f7 (7:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #98302f as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#98302f reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #98302f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #98302f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/98302f-c4a19c-62cb9a-2d261f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md