Color

#98101b

#98101b
hex#98101b
rgbrgb(152, 16, 27)
hslhsl(355, 81%, 33%)
oklchoklch(0.435 0.167 25)
Closest name: Bleeding Crimson (#9b1414)Relative luminance 0.0713

Colors that go with #98101b

Teal, Champagne and Crimson lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #98101b

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#10988d

#981060 · #984910

#1b9810 · #101b98

Split-complementary

Open in tool →

#109849 · #106098

#609810 · #10988d · #491098

Contrast

#98101b as textRatioAAAA largeAAAFix
Aaon white
8.66:1passpasspassPasses AAA — no fix needed.
Aaon black
2.43:1failfailfail
  • AA: use #e71829 as the text (4.56:1)
  • AAA: use #ef6b76 as the text (7.03:1)
  • AA: or shift the background to #bdbdbd (4.61:1)
  • AAA: or shift the background to #e8e8e8 (7.07:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #98101b as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#98101b reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #98101b
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

›analyze #98101b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/98101b-c49e9c-62cb8f-2d241f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md