Color

#98100b

#98100b
hex#98100b
rgbrgb(152, 16, 11)
hslhsl(2, 87%, 32%)
oklchoklch(0.434 0.168 29)
Closest name: Bleeding Crimson (#9b1414)Relative luminance 0.0707

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0b9499

#990b4d · #99560b

#0b990f · #0f0b99

Split-complementary

Open in tool →

#0b9956 · #0b4d99

#4d990b · #0b9499 · #560b99

Contrast

#98100b as textRatioAAAA largeAAAFix
Aaon white
8.7:1passpasspassPasses AAA — no fix needed.
Aaon black
2.41:1failfailfail
  • AA: use #ea1710 as the text (4.63:1)
  • AAA: use #f46b66 as the text (7.14:1)
  • AA: or shift the background to #bdbdbd (4.63:1)
  • AAA: or shift the background to #e8e8e8 (7.1:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #98100b as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#98100b reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #98100b
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #98100b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/98100b-c4a29c-62cb9c-2d261f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md