Color

#980b59

#980b59
hex#980b59
rgbrgb(152, 11, 89)
hslhsl(327, 87%, 32%)
oklchoklch(0.448 0.177 355.3)
Closest name: Berry (#990f4b)Relative luminance 0.0764

Colors that go with #980b59

Crimson, Denim and Taupe lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0b994b

#910b99 · #990b12

#59990b · #0b5999

Split-complementary

Open in tool →

#12990b · #0b9991

#99910b · #0b994b · #0b1299

Contrast

#980b59 as textRatioAAAA largeAAAFix
Aaon white
8.31:1passpasspassPasses AAA — no fix needed.
Aaon black
2.53:1failfailfail
  • AA: use #e01082 as the text (4.57:1)
  • AAA: use #f45db0 as the text (7.04:1)
  • AA: or shift the background to #bfbfbf (4.52:1)
  • AAA: or shift the background to #ededed (7.1:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #980b59 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#980b59 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #980b59
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #980b59 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/980b59-c19fae-66cb62-2d1f21-f1e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md