Color

#978a72

#978a72
hex#978a72
rgbrgb(151, 138, 114)
hslhsl(39, 15%, 52%)
oklchoklch(0.638 0.038 82.8)
Closest name: Antique (#8b846d)Relative luminance 0.2597

Colors that go with #978a72

Charcoal, Cornflower Blue and Blush Pink lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #978a72

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#727f97

#977872 · #919772

#72978a · #8a7297

Split-complementary

Open in tool →

#729197 · #787297

#729778 · #727f97 · #977291

Contrast

#978a72 as textRatioAAAA largeAAAFix
Aaon white
3.39:1failpassfail
  • AA: use #81755f as the text (4.52:1)
  • AAA: use #615848 as the text (7.01:1)
  • AA: or shift the background to #242424 (4.58:1)
Aaon black
6.19:1passpassfail
  • AAA: use #a0947e as the text (7.03:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #978a72 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#978a72 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #978a72
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #978a72 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/978a72-c4ba9c-62b9cb-2c2d1f-f1ebe9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md