Color
#72978a
#72978argb(114, 151, 138)hsl(159, 15%, 52%)oklch(0.645 0.045 171.3)Colors that go with #72978a
Charcoal, Copper and Blush Pink lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #72978a: softer than #000 and cool enough to feel like part of the same palette.
Copper #b87333
triadicshippedCopper completes a triad with #72978a — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Blush Pink #e8b4b8
shipped4 real palettes, including Estate and Rain Garden put Blush Pink beside #72978a, as the accent.
Burlywood #deb887
shippedBurlywood is paired with #72978a in 4 real palettes, including Coastal and Kiln, as the accent.
Crimson #dc143c
shippedCrimson is paired with #72978a in 6 real palettes, including Diner and Five Guys's brand system, as the lead colour.
Dark Olive Green #556b2f
shippedDark Olive Green shows up next to #72978a in 4 real palettes, including Clay & Linen and Oatmeal, as the accent.
Denim #1560bd
shippedDesigners have shipped Denim with #72978a: 9 real palettes, including Dusk and Peacock, as the lead colour.
Hunter Green #355e3b
shippedHunter Green is paired with #72978a in 5 real palettes, including Darkroom and Pine & Birch, as the accent.
Real palettes that use #72978a
Tints & shades
Harmonies
Contrast
| #72978a as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 3.23:1 | fail | pass | fail | |
Aaon black | 6.51:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #72978a as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #72978a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/72978a-a2beb8-d459c0-1f2c2d-e9f1eb?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md