Color

#729778

#729778
hex#729778
rgbrgb(114, 151, 120)
hslhsl(130, 15%, 52%)
oklchoklch(0.64 0.062 149.3)
Closest name: Backyard (#879877)Relative luminance 0.2707

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#977291

#7e9772 · #72978b

#787297 · #977872

Split-complementary

Open in tool →

#8b7297 · #97727e

#727e97 · #977291 · #978b72

Contrast

#729778 as textRatioAAAA largeAAAFix
Aaon white
3.27:1failpassfail
  • AA: use #5d7e63 as the text (4.54:1)
  • AAA: use #455e49 as the text (7.12:1)
  • AA: or shift the background to #262626 (4.62:1)
Aaon black
6.41:1passpassfail
  • AAA: use #7ea084 as the text (7.25:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #729778 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #729778
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #729778 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/729778-a2beaa-b14edf-1f2d28-ecf1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md