Color
#978444
#978444rgb(151, 132, 68)hsl(46, 38%, 43%)oklch(0.617 0.087 93.2)Colors that go with #978444
Charcoal, Cadet Blue and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #978444: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Cadet Blue #5f9ea0
triadicshippedCadet Blue completes a triad with #978444 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Champagne #f7e7ce
shipped5 real palettes, including Bramble and Woodsmoke put Champagne beside #978444, as that palette's text colour.
Dark Olive Green #556b2f
shippedDark Olive Green shows up next to #978444 in 6 real palettes, including Clay & Linen and Cider, as the accent.
Denim #1560bd
shippedDesigners have shipped Denim with #978444: 7 real palettes, including Dusk and Guinness's brand system, as the lead colour.
Dodger Blue #1e90ff
shippedDesigners have shipped Dodger Blue with #978444: 5 real palettes, including Spline's brand system and Notion's brand system, as the lead colour.
Hunter Green #355e3b
shippedHunter Green is paired with #978444 in 5 real palettes, including Rolex's brand system and Bookshop, as the lead colour.
Royal Blue #4169e1
shippedRoyal Blue is paired with #978444 in 4 real palettes, including Guinness's brand system and Subaru's brand system, as the supporting colour.
Real palettes that use #978444
Tints & shades
Harmonies
Contrast
| #978444 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 3.68:1 | fail | pass | fail | |
Aaon black | 5.7:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #978444 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#978444 reads as warm. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #978444 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/978444-c4bf9c-62adcb-2a2d1f-f1ece9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md