Color

#978244

#978244
hex#978244
rgbrgb(151, 130, 68)
hslhsl(45, 38%, 43%)
oklchoklch(0.612 0.085 91.1)
Closest name: Banner Gold (#a28557)Relative luminance 0.2296

Colors that go with #978244

Charcoal, Cadet Blue and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #978244

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#445997

#975944 · #829744

#449782 · #824497

Split-complementary

Open in tool →

#448297 · #594497

#449759 · #445997 · #974482

Contrast

#978244 as textRatioAAAA largeAAAFix
Aaon white
3.76:1failpassfail
  • AA: use #86733c as the text (4.63:1)
  • AAA: use #63552c as the text (7.33:1)
  • AA: or shift the background to #1c1c1c (4.54:1)
Aaon black
5.59:1passpassfail
  • AAA: use #ac954d as the text (7.16:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #978244 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#978244 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #978244
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #978244 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/978244-c4be9c-62afcb-2b2d1f-f1ebe9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md