Color

#976f49

#976f49
hex#976f49
rgbrgb(151, 111, 73)
hslhsl(29, 35%, 44%)
oklchoklch(0.573 0.074 64)
Closest name: Argan Oil (#9d6646)Relative luminance 0.1843

Colors that go with #976f49

Charcoal, Champagne and Dark Olive Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #976f49

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#497297

#97494a · #979649

#49976f · #6f4997

Split-complementary

Open in tool →

#499796 · #494a97

#4a9749 · #497297 · #964997

Contrast

#976f49 as textRatioAAAA largeAAAFix
Aaon white
4.48:1failpassfail
  • AA: use #946c47 as the text (4.67:1)
  • AAA: use #6e5135 as the text (7.26:1)
  • AA: or shift the background to #050505 (4.55:1)
Aaon black
4.69:1passpassfail
  • AAA: use #b8906b as the text (7.24:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #976f49 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#976f49 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #976f49
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #976f49 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/976f49-c4b49c-62cbcb-2d2c1f-f1e9e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md