Color
#97494a
#97494argb(151, 73, 74)hsl(359, 35%, 44%)oklch(0.504 0.105 20.7)Colors that go with #97494a
Teal, Champagne and Crimson lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Teal #008080
complementaryshippedTeal sits directly opposite #97494a on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Champagne #f7e7ce
shippedChampagne is paired with #97494a in 5 real palettes, including Woodsmoke and Darkroom, as the text colour against it — a combination designers have actually shipped, not a computed rotation.
Crimson #dc143c
shippedCrimson is paired with #97494a in 4 real palettes, including State Farm's brand system and Nintendo's brand system, as the lead colour — a combination designers have actually shipped, not a computed rotation.
Dark Olive Green #556b2f
shippedDark Olive Green is paired with #97494a in 5 real palettes, including Olive Grove and Cider, as the lead colour — a combination designers have actually shipped, not a computed rotation.
Denim #1560bd
shippedDenim is paired with #97494a in 6 real palettes, including State Farm's brand system and Campbell's's brand system, as the accent — a combination designers have actually shipped, not a computed rotation.
Goldenrod #daa520
shippedGoldenrod is paired with #97494a in 4 real palettes, including Fireside and Harvest, as the accent — a combination designers have actually shipped, not a computed rotation.
Hunter Green #355e3b
shippedHunter Green is paired with #97494a in 4 real palettes, including Fireside and Darkroom, as the supporting colour — a combination designers have actually shipped, not a computed rotation.
Charcoal #36454f
neutralCharcoal is the body-text near-black for #97494a: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Real palettes that use #97494a
Tints & shades
Harmonies
Contrast
| #97494a as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 6.24:1 | pass | pass | fail |
|
Aaon black | 3.37:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #97494a as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#97494a reads as warm. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #97494a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/97494a-c4a09c-62cb96-2d251f-f1e9ed?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md