Color
#974972
#974972rgb(151, 73, 114)hsl(328, 35%, 44%)oklch(0.516 0.115 349.1)Colors that go with #974972
Champagne, Sage Green and Taupe lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Champagne #f7e7ce
shipped4 real palettes, including Woodsmoke and Darkroom put Champagne beside #974972, as the text colour against it.
Sage Green #9caf88
shippedDesigners have shipped Sage Green with #974972: 4 real palettes, including Darkroom and Olive Grove, as the supporting colour.
Taupe #483c32
shippedTaupe is paired with #974972 in 12 real palettes, including Blush and Dunkin''s brand system, as that palette's text colour.
Teal #008080
complementaryTeal sits directly opposite #974972 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Dark Olive Green #556b2f
triadicshippedDark Olive Green completes a triad with #974972 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Orange #ffa500
shipped3 real palettes, including Rippling's brand system and Sunset Boulevard put Orange beside #974972, as the lead colour.
Sienna #a0522d
analogousshippedSienna is #974972's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Charcoal #36454f
neutralCharcoal is the body-text near-black for #974972: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Real palettes that use #974972
Tints & shades
Harmonies
Contrast
| #974972 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 5.98:1 | pass | pass | fail |
|
Aaon black | 3.51:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #974972 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#974972 reads as warm. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #974972 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/974972-c19fad-64cb62-2d1f21-f1e9f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md