Color

#974bce

#974bce
hex#974bce
rgbrgb(151, 75, 206)
hslhsl(275, 57%, 55%)
oklchoklch(0.567 0.198 308)
Closest name: Fuchsia Pheromone (#9f4cb7)Relative luminance 0.1607

Colors that go with #974bce

Olive Green, Sea Green and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#81ce4b

#564bce · #ce4bc3

#ce974b · #4bce97

Split-complementary

Open in tool →

#c3ce4b · #4bce56

#ce564b · #81ce4b · #4bc3ce

Contrast

#974bce as textRatioAAAA largeAAAFix
Aaon white
4.98:1passpassfail
  • AAA: use #7e31b4 as the text (7.03:1)
Aaon black
4.21:1failpassfail
  • AA: use #9c53d0 as the text (4.56:1)
  • AAA: use #b57fdc as the text (7.03:1)
  • AA: or shift the background to #f5f5f5 (4.57:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #974bce as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#974bce reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #974bce
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #974bce and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/974bce-b89cc4-c0cb62-2d1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md