Color
#97493f
#97493frgb(151, 73, 63)hsl(7, 41%, 42%)oklch(0.501 0.107 28.9)Colors that go with #97493f
Teal, Champagne and Cobalt Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Teal #008080
complementaryshippedTeal sits directly opposite #97493f on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Champagne #f7e7ce
shipped5 real palettes, including Woodsmoke and BrandSweets's brand system put Champagne beside #97493f, as the text colour against it.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #97493f: 4 real palettes, including Reebok's brand system and MLB's brand system, as the accent.
Crimson #dc143c
shippedCrimson is paired with #97493f in 6 real palettes, including State Farm's brand system and Wendy's's brand system, as the lead colour.
Dark Olive Green #556b2f
shippedDark Olive Green shows up next to #97493f in 5 real palettes, including Olive Grove and BrandSweets's brand system, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #97493f: 7 real palettes, including State Farm's brand system and Dyson's brand system, as the accent.
Goldenrod #daa520
shippedGoldenrod shows up next to #97493f in 4 real palettes, including Fireside and Harvest, as the accent.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #97493f: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Real palettes that use #97493f
Tints & shades
Harmonies
Contrast
| #97493f as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 6.29:1 | pass | pass | fail |
|
Aaon black | 3.34:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #97493f as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#97493f reads as warm. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #97493f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/97493f-c4a59c-62cba4-2d271f-f1e9ec?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md