Color

#753f97

#753f97
hex#753f97
rgbrgb(117, 63, 151)
hslhsl(277, 41%, 42%)
oklchoklch(0.474 0.144 310.4)
Closest name: Grapes of Italy (#714a8b)Relative luminance 0.0957

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#61973f

#493f97 · #973f8d

#97753f · #3f9775

Split-complementary

Open in tool →

#8d973f · #3f9749

#97493f · #61973f · #3f8d97

Contrast

#753f97 as textRatioAAAA largeAAAFix
Aaon white
7.21:1passpasspassPasses AAA — no fix needed.
Aaon black
2.91:1failfailfail
  • AA: use #975dbb as the text (4.6:1)
  • AAA: use #b185cc as the text (7.1:1)
  • AA: or shift the background to #cfcfcf (4.63:1)
  • AAA: or shift the background to #fcfcfc (7.02:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #753f97 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#753f97 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #753f97
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #753f97 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/753f97-b99cc4-bdcb62-2d1f2c-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md