Color

#974544

#974544
hex#974544
rgbrgb(151, 69, 68)
hslhsl(1, 38%, 43%)
oklchoklch(0.496 0.111 22.6)
Closest name: Annatto (#8c5341)Relative luminance 0.1125

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#449697

#97446c · #976f44

#449745 · #454497

Split-complementary

Open in tool →

#44976f · #446c97

#6c9744 · #449697 · #6f4497

Contrast

#974544 as textRatioAAAA largeAAAFix
Aaon white
6.46:1passpassfail
  • AAA: use #8d413f as the text (7.09:1)
Aaon black
3.25:1failpassfail
  • AA: use #b55b5a as the text (4.61:1)
  • AAA: use #c88584 as the text (7.14:1)
  • AA: or shift the background to #d9d9d9 (4.58:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #974544 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#974544 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #974544
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #974544 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/974544-c4a19c-62cb9a-2d261f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md