Color

#97453f

#97453f
hex#97453f
rgbrgb(151, 69, 63)
hslhsl(4, 41%, 42%)
oklchoklch(0.495 0.112 26.2)
Closest name: Annatto (#8c5341)Relative luminance 0.1119

Colors that go with #97453f

Royal Blue, Teal and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #97453f

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#3f9197

#973f65 · #97713f

#3f9745 · #453f97

Split-complementary

Open in tool →

#3f9771 · #3f6597

#65973f · #3f9197 · #713f97

Contrast

#97453f as textRatioAAAA largeAAAFix
Aaon white
6.48:1passpassfail
  • AAA: use #8c403b as the text (7.21:1)
Aaon black
3.24:1failpassfail
  • AA: use #b75952 as the text (4.56:1)
  • AAA: use #c9837e as the text (7.03:1)
  • AA: or shift the background to #d9d9d9 (4.59:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #97453f as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#97453f reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #97453f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #97453f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/97453f-c4a39c-62cb9f-2d261f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md