Color

#973554

#973554
hex#973554
rgbrgb(151, 53, 84)
hslhsl(341, 48%, 40%)
oklchoklch(0.478 0.134 4.1)
Closest name: Amore (#ae2f48)Relative luminance 0.0977

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#359778

#973585 · #974735

#549735 · #355497

Split-complementary

Open in tool →

#359747 · #358597

#859735 · #359778 · #473597

Contrast

#973554 as textRatioAAAA largeAAAFix
Aaon white
7.11:1passpasspassPasses AAA — no fix needed.
Aaon black
2.95:1failfailfail
  • AA: use #c14e72 as the text (4.6:1)
  • AAA: use #d27f99 as the text (7.24:1)
  • AA: or shift the background to #cfcfcf (4.56:1)
  • AAA: or shift the background to #ffffff (7.11:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #973554 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#973554 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #973554
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #973554 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/973554-c49ca4-62cb77-2d211f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md