Color

#973330

#973330
hex#973330
rgbrgb(151, 51, 48)
hslhsl(2, 52%, 39%)
oklchoklch(0.467 0.135 25.5)
Closest name: Brick (#a03623)Relative luminance 0.0916

Colors that go with #973330

Royal Blue, Teal and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #973330

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#309497

#973060 · #976730

#309733 · #333097

Split-complementary

Open in tool →

#309767 · #306097

#609730 · #309497 · #673097

Contrast

#973330 as textRatioAAAA largeAAAFix
Aaon white
7.42:1passpasspassPasses AAA — no fix needed.
Aaon black
2.83:1failfailfail
  • AA: use #c54d49 as the text (4.53:1)
  • AAA: use #d57e7b as the text (7.1:1)
  • AA: or shift the background to #cccccc (4.62:1)
  • AAA: or shift the background to #fafafa (7.1:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #973330 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#973330 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #973330
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #973330 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/973330-c4a29c-62cb9c-2d261f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md