Color

#97264a

#97264a
hex#97264a
rgbrgb(151, 38, 74)
hslhsl(341, 60%, 37%)
oklchoklch(0.458 0.15 6.4)
Closest name: Berry (#990f4b)Relative luminance 0.0846

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#269773

#972682 · #973a26

#4a9726 · #264a97

Split-complementary

Open in tool →

#26973a · #268297

#829726 · #269773 · #3a2697

Contrast

#97264a as textRatioAAAA largeAAAFix
Aaon white
7.8:1passpasspassPasses AAA — no fix needed.
Aaon black
2.69:1failfailfail
  • AA: use #cf3f6d as the text (4.58:1)
  • AAA: use #dd7898 as the text (7.21:1)
  • AA: or shift the background to #c7c7c7 (4.61:1)
  • AAA: or shift the background to #f5f5f5 (7.16:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #97264a as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#97264a reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #97264a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #97264a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/97264a-c49ca4-62cb77-2d211f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md