Color

#972637

#972637
hex#972637
rgbrgb(151, 38, 55)
hslhsl(351, 60%, 37%)
oklchoklch(0.454 0.148 17.2)
Closest name: Antique Port Wine (#98211a)Relative luminance 0.0824

Colors that go with #972637

Royal Blue, Teal and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #972637

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#269786

#97266f · #974d26

#379726 · #263797

Split-complementary

Open in tool →

#26974d · #266f97

#6f9726 · #269786 · #4d2697

Contrast

#972637 as textRatioAAAA largeAAAFix
Aaon white
7.93:1passpasspassPasses AAA — no fix needed.
Aaon black
2.65:1failfailfail
  • AA: use #d04358 as the text (4.63:1)
  • AAA: use #dd7888 as the text (7.12:1)
  • AA: or shift the background to #c4c4c4 (4.55:1)
  • AAA: or shift the background to #f2f2f2 (7.08:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #972637 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#972637 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #972637
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #972637 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/972637-c49c9e-62cb89-2d231f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md