Color

#97262f

#97262f
hex#97262f
rgbrgb(151, 38, 47)
hslhsl(355, 60%, 37%)
oklchoklch(0.452 0.148 21.3)
Closest name: Antique Port Wine (#98211a)Relative luminance 0.0817

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#26978e

#972668 · #975526

#2f9726 · #262f97

Split-complementary

Open in tool →

#269755 · #266897

#689726 · #26978e · #552697

Contrast

#97262f as textRatioAAAA largeAAAFix
Aaon white
7.97:1passpasspassPasses AAA — no fix needed.
Aaon black
2.63:1failfailfail
  • AA: use #d0434f as the text (4.6:1)
  • AAA: use #dd7881 as the text (7.08:1)
  • AA: or shift the background to #c4c4c4 (4.57:1)
  • AAA: or shift the background to #f2f2f2 (7.12:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #97262f as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#97262f reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #97262f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #97262f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/97262f-c49e9c-62cb8f-2d241f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md