Color

#97262b

#97262b
hex#97262b
rgbrgb(151, 38, 43)
hslhsl(357, 60%, 37%)
oklchoklch(0.451 0.149 23.3)
Closest name: Antique Port Wine (#98211a)Relative luminance 0.0814

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#269791

#972664 · #975926

#2b9726 · #262b97

Split-complementary

Open in tool →

#269759 · #266497

#649726 · #269791 · #592697

Contrast

#97262b as textRatioAAAA largeAAAFix
Aaon white
7.99:1passpasspassPasses AAA — no fix needed.
Aaon black
2.63:1failfailfail
  • AA: use #d0434a as the text (4.58:1)
  • AAA: use #dd787d as the text (7.06:1)
  • AA: or shift the background to #c4c4c4 (4.58:1)
  • AAA: or shift the background to #f0f0f0 (7.01:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #97262b as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#97262b reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #97262b
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #97262b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/97262b-c49f9c-62cb93-2d251f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md