Color

#972026

#972026
hex#972026
rgbrgb(151, 32, 38)
hslhsl(357, 65%, 36%)
oklchoklch(0.445 0.154 23.8)
Closest name: Antique Port Wine (#98211a)Relative luminance 0.0775

Colors that go with #972026

Royal Blue, Teal and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #972026

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#209792

#972062 · #975620

#269720 · #202697

Split-complementary

Open in tool →

#209756 · #206297

#629720 · #209792 · #562097

Contrast

#972026 as textRatioAAAA largeAAAFix
Aaon white
8.23:1passpasspassPasses AAA — no fix needed.
Aaon black
2.55:1failfailfail
  • AA: use #d63d45 as the text (4.61:1)
  • AAA: use #e2747a as the text (7.01:1)
  • AA: or shift the background to #c2c2c2 (4.62:1)
  • AAA: or shift the background to #ededed (7.03:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #972026 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#972026 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #972026
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #972026 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/972026-c49f9c-62cb93-2d251f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md