Color

#972020

#972020
hex#972020
rgbrgb(151, 32, 32)
hslhsl(0, 65%, 36%)
oklchoklch(0.444 0.155 26.3)
Closest name: Antique Port Wine (#98211a)Relative luminance 0.0772

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#209797

#97205c · #975c20

#209720 · #202097

Split-complementary

Open in tool →

#20975c · #205c97

#5c9720 · #209797 · #5c2097

Contrast

#972020 as textRatioAAAA largeAAAFix
Aaon white
8.26:1passpasspassPasses AAA — no fix needed.
Aaon black
2.54:1failfailfail
  • AA: use #d63d3d as the text (4.59:1)
  • AAA: use #e27878 as the text (7.19:1)
  • AA: or shift the background to #c2c2c2 (4.64:1)
  • AAA: or shift the background to #ededed (7.05:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #972020 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#972020 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #972020
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #972020 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/972020-c4a19c-62cb98-2d251f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md