Color

#971811

#971811
hex#971811
rgbrgb(151, 24, 17)
hslhsl(3, 80%, 33%)
oklchoklch(0.437 0.162 29.1)
Closest name: Bleeding Crimson (#9b1414)Relative luminance 0.0727

Colors that go with #971811

Teal, Champagne and Crimson lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#119197

#97114d · #975b11

#119718 · #181197

Split-complementary

Open in tool →

#11975b · #114d97

#4d9711 · #119197 · #5b1197

Contrast

#971811 as textRatioAAAA largeAAAFix
Aaon white
8.56:1passpasspassPasses AAA — no fix needed.
Aaon black
2.45:1failfailfail
  • AA: use #e62419 as the text (4.63:1)
  • AAA: use #ee6e68 as the text (7.07:1)
  • AA: or shift the background to #bdbdbd (4.55:1)
  • AAA: or shift the background to #ebebeb (7.18:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #971811 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#971811 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #971811
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #971811 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/971811-c4a39c-62cb9d-2d261f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md