Color
#d32117
#d32117rgb(211, 33, 23)hsl(3, 80%, 46%)oklch(0.557 0.211 29.3)Colors that go with #d32117
Charcoal, Royal Blue and Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #d32117: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Royal Blue #4169e1
triadicshippedRoyal Blue completes a triad with #d32117 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Sea Green #2e8b57
triadicshippedSea Green completes a triad with #d32117 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Steel Blue #4682b4
split-complementshippedSteel Blue is a split-complement of #d32117: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Teal #008080
complementaryshippedTeal sits directly opposite #d32117 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Amber #ffbf00
shippedAmber is paired with #d32117 in 7 real palettes, including McDonald's's brand system and Maple, as the lead colour.
Blue #0000ff
shipped8 real palettes, including Tim Hortons's brand system and Doordash's brand system put Blue beside #d32117, as the accent.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #d32117: 5 real palettes, including Behance's brand system and Walgreens's brand system, as the supporting colour.
Real palettes that use #d32117
Tints & shades
Harmonies
Contrast
| #d32117 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 5.25:1 | pass | pass | fail |
|
Aaon black | 4:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #d32117 as the background.
Brands using this color
- State Farmprimary · #d62311 · Δ0.768
- Burger Kingprimary · #d62300 · Δ1.137
- Burberrysecondary · #d5151f · Δ1.139
- Foot Lockersecondary · #d12e20 · Δ1.21
- MAC Cosmeticssecondary · #da1717 · Δ1.384
- Wells Fargoprimary · #d71e28 · Δ1.504
- M&M'ssecondary · #d70100 · Δ1.554
- Ferrariprimary · #d40000 · Δ1.641
- Behanceaccent · #d00d00 · Δ1.649
- McDonald'ssecondary · #da291c · Δ1.81
- GitHubdanger · #cf222e · Δ1.899
- Svelteprimary · #d43008 · Δ1.949
- Sveltesecondary · #d43008 · Δ1.949
- Pinterestsecondary · #dd0e0e · Δ1.953
Fonts for this mood
#d32117 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #d32117 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/d32117-c4a39c-62cb9d-2d261f-f1e9ed?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md