Color

#971750

#971750
hex#971750
rgbrgb(151, 23, 80)
hslhsl(333, 74%, 34%)
oklchoklch(0.449 0.166 0.6)
Closest name: Berry (#990f4b)Relative luminance 0.0777

Colors that go with #971750

Teal, Crimson and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#17975d

#971790 · #971d17

#509717 · #175097

Split-complementary

Open in tool →

#17971d · #179097

#909717 · #17975d · #1d1797

Contrast

#971750 as textRatioAAAA largeAAAFix
Aaon white
8.22:1passpasspassPasses AAA — no fix needed.
Aaon black
2.55:1failfailfail
  • AA: use #de2176 as the text (4.59:1)
  • AAA: use #e96da5 as the text (7.2:1)
  • AA: or shift the background to #c2c2c2 (4.62:1)
  • AAA: or shift the background to #ededed (7.02:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #971750 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#971750 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #971750
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #971750 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/971750-c49ca9-62cb69-2d1f20-f1e9f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md