Color

#971748

#971748
hex#971748
rgbrgb(151, 23, 72)
hslhsl(337, 74%, 34%)
oklchoklch(0.446 0.163 5)
Closest name: Berry (#990f4b)Relative luminance 0.0766

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#179766

#971788 · #972617

#489717 · #174897

Split-complementary

Open in tool →

#179726 · #178897

#889717 · #179766 · #261797

Contrast

#971748 as textRatioAAAA largeAAAFix
Aaon white
8.29:1passpasspassPasses AAA — no fix needed.
Aaon black
2.53:1failfailfail
  • AA: use #de2169 as the text (4.53:1)
  • AAA: use #e96d9c as the text (7.13:1)
  • AA: or shift the background to #bfbfbf (4.51:1)
  • AAA: or shift the background to #ededed (7.08:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #971748 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#971748 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #971748
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #971748 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/971748-c49ca7-62cb70-2d201f-f1e9f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md